The Doggfather got an offer he couldn’t refuse: a new collaboration with Adidas Skateboarding on a capsule collection.
It’s Snoop Dogg’s third time working with Adidas after previously releasing two football cleats. The rapper recently told Footwear News ahead of his concert in Long Beach, Calif., at ComplexCon that he doesn’t know much about skateboarding, but whatever he lacks in that area he more than makes up for in his tenacity and West Coast flavor.
Snoop partnered with skateboarding legend Mark “Gonz” Gonzales on the “L.A. Stories” collection, consisting of Matchcourt Mid sneakers and companion apparel. The Snoop x Gonz footwear retails for $85 and the apparel starts at $30; they drop on Dec. 5 on Adidas.com and at specialty skate stores.
The line was inspired by their mutual gusto for the 1990s and Southern California, with references such as plaid flannels, low-rider graphics and graffiti. Creative synchronicity was abundant in the effort, said Snoop: “I’m not a skater, so what am I doing making a skate shoe? But if you put me with Gonz, we’ll make something fly because we’re both from the West Coast.”
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Here, Snoop chats with FN about his favorite things.
Favorite to follow on Instagram: “My French bulldog Juelz. I had ladies around him, and he’s popping now. He’s got over 40,000 followers. Wiz Khalifa gave him to me for my birthday … I was watching Wiz and what he was doing with his dog, and he had a page for his dog, so I said I’ll do one for him.”
Best eats: “Roscoe’s. It’s a monumental spot that represents Los Angeles culture.”
Last memory at Roscoe’s House of Chicken and Waffles: “David Beckham and Larry King — they were the last [people] I took up in there because it got too much. We couldn’t enjoy the meal, [onlookers] wanted to take pictures. We stopped doing that and just order out now, so [Roscoe’s] gave me a gold card. They actually gave me a gold card that my people can go up and order with it, and it’s all I can eat.”
Dream gig: “I want to perform at the Super Bowl one day, especially when they come to L.A. in five years.”
If I wasn’t in the music biz: “I think I’d run a cool nightclub. I’d fly [women] in from other states.”
Go-to condiment: “Hot sauce — it’s like a seasoning salt. Put it on greens, chicken and potato chips.”
Worst person of 2016: “Hands down, Donald Trump.”
How I’d change the NFL: “[The rule on cleats] is definitely hurting the league. It’s watering it down.”