Blumarine Signs New Five-Year Licensing Agreement

Blumarine continues to expand its accessories business.

The brand’s parent company Blufin said Friday it has signed a five-year licensing agreement with footwear manufacturer Calzaturificio Rodolfo Zengarini for the production and worldwide distribution of Blumarine Shoes, previously manufactured in-house. This agreement follows the announcement a day earlier of a license with La Compagnia delle Pelli for Blumarine Handbags.

The collaboration between the fashion house and the shoemaker based in the Marche region started with the fall ’16 season and will enable Blumarine to expand its distribution network.

“This agreement plays a strategic role in the evolution of Blumarine and represents a further step in the creation of our label’s brand equity,” said Blufin sole administrator Gianguido Tarabini. “I think this is the ideal partner for the development of an high-quality project, coherent with our fashion house’s values.”

“For years I’ve admired Anna Molinari’s work, and I’ve followed her commercial strategies, which brought the brand to be recognized on the international scene,” said Calzaturificio Rodolfo Zengarini president Rodolfo Zengarini. “We are happy to start this new collaboration for the development of Blumarine shoes, which we are sure will bring success to both our companies.”

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