Ugg continues its makeover by expanding its presence.
The lifestyle brand opened doors Thursday at a new retail shop on the Las Vegas strip at the Fashion Show Mall.
The 2,066-sq.-ft. retail space continues the brand’s relaunch from a sheepskin boot label to one with a complete range, including a variety of footwear styles, lounge wear, handbags, accessories and home goods.
The new location is the brand’s third in the Las Vegas area, joining stores at The Forum Shops at Caesars and the Las Vegas Premium Outlet North.
Celebrating Ugg’s 37-year history, the new spot carries its iconic styles as well as newer items, such as the reimagined Classic II Boot that incorporates water and stain resistance technology and a lighter weight for all-day wearability.
Along with a new sleek footwear and apparel collection, the brand’s physical shops have undergone a makeover, too, according to Gerard Marceda, Ugg VP of retail for North America.
“Reflecting our native California coastline our physical store locations immerse our customers in the UGG lifestyle,” Marceda explained in a statement. “We’re excited to open the doors to our new Las Vegas location and share not only the brand’s new and improved iconic style but also our expanded collection which includes more styling options for wherever life takes you.”