It seems Uber isn’t the easy way to get around during fashion week anymore. The on-demand car service announced today plans to become your fashion delivery service too.
The car hailing company launched Uber Rush in October in Chicago, New York and San Francisco as an on-demand delivery service for retailers. Today the brand expanded its delivery platform and announced partnerships with some big name retailers like Rent the Runway and Nordstrom to bring you your new fashions.
Additionally 1800 Flowers, Google Express and some eateries are going to deliver via the app. Shopify and Delivery.com has been partners with the Uber Rush project since last fall.
It’s a big push for the company into the competitive on-demand delivery market which has been dominated by Amazon.com and supported by Amazon’s program Flex, which pays independent drivers to deliver orders locally.
As Uber aims to diversify further, it is also an opportunity for retailers who increasingly are having to compete with e-commerce giants for immediate delivery service and satisfy customer’s “need it now” tendencies.