Which Athletic Brand Will Dominate Sales This Spring?

It’s pretty hard to deny: Athletic and athleisure trends are winning right now.

As more consumers embrace their casual sides, brands with product offerings in the space seem to be enjoying a form of immunity to otherwise lackluster retail sales.

But while athleisure is certainly a rewarding category to play in these days, the success of the space naturally yields stronger competition.

So, who is really dominating athletic shoe sales this spring?

Here, FN reviews the financial performance of three of the top athletic brands during the last quarter and shares analysts’ projections for the current quarter (spring).

• Nike Inc.

Sales In Q3: $8 billion

Profit In Q3: $950 million

Diluted earnings per share in Q3: 55 cents

Q4 Sales: $8.3 billion

Q4 EPS: 48 cents


• Skechers USA Inc.

Sales In Q4: $722.7 million

Profit In Q4: $29.4 million

Diluted earnings per share in Q4: 19 cents

Q1 Sales: $915.1 million

Q1 EPS: 53 cents


• Under Armour Inc.

Sales In Q4: $1.17 billion

Profit In Q4: $106 million

Diluted earnings per share in Q4: 48 cents

Q1 Sales: $1.03 billion

Q1 EPS: 5 cents


Want more?

Analysts Bullish On Under Armour After Q4 Beat

Four Things Analysts Are Saying About Nike After Q3

Are Skechers & Under Armour Taking Over the Athletic Shoe Market?


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