Timberland Teams With CloudTags To Launch Digitally Connected Store

Timberland and CloudTags, the company behind Connected Stores, are working together to create a digitally connected store experience at Timberland’s Herald Square New York location.

Beginning on Jan. 17, customers will be able to engage with the product using tablets to access digital product information, styling options and recommendations. Before leaving the store, they can choose to opt in via email to receive personalized emails based on their store visit.

The two companies emphasized that customers will not be required to download any apps or register.

Timberland CloudTags
Customers at Timberland’s Herald Square store can digitally and socially shop products.
CREDIT: Courtesy of brand.

There will also be interactive “tap walls” featuring exclusive merchandise. Through Nimbus, CloudTag’s in-store recommendation engine, customers can “shop from an extended range of styles, colors and sizing, based on their location and interests, that would otherwise only be available through Timberland.com.” The technology also allows sales to be attributed back to the store and its associates.

Timberland CloudTags
Timberland and CloudTags technology.
CREDIT: Courtesy of brand.

Kate Kibler, vice president of direct to consumer at Timberland, said in a statement that the technology will not only allow customers to shop and socialize, but also to learn more about the Timberland brand.

“CloudTags can help us better understand our customers’ preferences in-store, online and post-visit,” Kibler said. “These invaluable insights can enrich the shopping experience by allowing customers to interact with our products in exciting, innovative ways.”

Want More?

Villa Unveils First Collab With Timberland Of 2016

Supreme Launches Collaboration Boot With Timberland And Comme Des Garçons Shirt

Pharrell & Timberland Nab FN’s ‘Collaboration of the Year’ Award

TOMS Sponsored By TOMS

Building Business to Improve Lives

TOMS discusses its approach to mental health awareness and female empowerment through impact initiatives in the footwear segment.
Learn More

Access exclusive content