3 Ways Terrorism Hurts Businesses

Bombings in New York and New Jersey and an attack at a Minnesota mall created a fresh batch of familiar fears across the U.S. this week and left many Americans questioning their sense of security in the wake of terror.

While a swift arrest of the suspect in the New York area bombings as well as the fatal shooting of the perpetrator of the Minnesota mall stabbings may have quelled some concerns, the sting of terror heals slowly in a post-9/11 America.

Although human safety and security are the primary and most-immediate concerns following terror acts, potential long-term effects — such as slumping tourism and business downturns — can cripple an area’s economic state.

Here are three ways terrorism can impact retail.

Tourism

Although this might be the more transient consequence, almost immediately after an act of terror is carried out in a particular region, tourism to the area slows — sometimes to a near halt.

For safety purposes, it’s not a bad idea to keep the amount of people meandering around an area that’s been targeted to a minimum until first responders and experts give the all-clear. Still, many remain hesitant to visit a region for some time after the green light is given.

Needless to say, retail is often dependent, in some capacity, on tourist traffic. In 2015, department stores such as Macy’s Inc. and brands such as Ugg  felt the impact of FX fluctuations on tourism in key retail markets. The effects of slowing tourism in Nevada, New York and Hawaii were enough to take a decent chunk out of their sales.

Consumer Sentiment

The next Nike sneaker release is hardly top of mind for a panicked and fearful public. Acts of terrorism, as expected, often push retail spending — particularly on nonessentials — to the bottom of consumers’ priority list. Further, terrorism can cause many would-be consumers to become anxious about leaving their homes and/or visiting busy areas such as large shopping malls.

Luxury goods are especially susceptible to a drop in spending following geopolitical unrest.

If the fear lingers or the acts of terror are recurring, long-term lags in spending on footwear and apparel can lead to inventory overages and even store closures for some brands and retailers.

Markets

These days it hasn’t taken a whole lot to usher in a stock market sell-off. While the stock market response to the Brussels attacks, for example, was minimal to muted, markets tend to respond quite quickly to global political unrest.

Still, with so much of the country’s spending dollars in the hands of stock market investors, when terror drags down investor mood, there could be a trickle-down effect on retail.

But for the most part, news on variables with a stronger macroeconomic correlation tend to weigh heavier on investors. A positive employment report from the Labor Bureau will quickly see the Dow and S&P 500 turn green, while news of another drop in oil prices will send the markets into a sea of red just as quickly.

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