New Study Reveals Attitude of Luxury Shoppers Toward Those in Need

The old adage is true: Money really does change people.

A new study conducted by social scientists at Paris Descartes University and University of Southern Brittany found that shoppers outside of luxury stores such as Louis Vuitton, Dior, Chanel, Prada and Versace were less likely to help people in need of some assistance, according to a Forbes report.

Salvatore Ferragamo
A rendering of Salvatore Ferragamo’s new boutique at the Wynn in Las Vegas.
CREDIT: Courtesy Image.

The experiment observed the actions of consumers outside of the pricey boutiques versus budget-friendly shops, concluding that only 35 percent of the high-end patrons were willing to perform an act of kindness while near the upscale goods.

Meanwhile, shoppers at modestly priced retailers were found to be overwhelmingly empathic — lending a hand 77.5 percent of the time.

A Payless location.
A Payless location.
CREDIT: Payless store

Some of the exercises involved undergraduate women dropping packages and appearing in need of assistance, or asking for someone to temporarily keep an eye on a wheelchair-bound friend.

“Near a luxury store, participants were less likely to offer help,” researchers concluded, deducing that the presence of expensive things makes people act less generous.

joor Sponsored By JOOR

JOOR Preps Digital Passport for the Hybrid Trade Show Era

JOOR Passport incorporates elements from the virtual trade show experience into returning in-person events.
Learn More

Access exclusive content