Saks Fifth Avenue celebrated the opening of its first standalone shoe store on Wednesday night in Greenwich, Conn. The 14,000-sq.-ft. store, named 10022-Shoe, hosted hundreds of guests for the charity cocktail event and store preview, with all ticket proceeds from the event donated to Greenwich United Way’s women initiative, Sole Sisters.
Saks chief merchant Tracy Margolies and president Marc Metrick were on hand, along with Aquazzura’s Edgardo Osorio, for the unveiling.
Said Margolies about the expansion, “Greenwich was a big store for us and we were overly productive in the main building. We thought we weren’t servicing the customer in these key categories.”
Along with the new shoe boutique, Saks will unveil two other standalone locations in the same area. It will open a contemporary boutique, The Collective, in February, as well as a jewelry shop, The Vault, in May. Meanwhile, renovations on the main Greenwich department store will also be completed later next year.
“To really make [a standalone store] work, you have to have the marquee category, which footwear is for us,” said Metrick. “And you have to have the customer that has the propensity to shop luxury, which we have. You also have to have a highly productive main store so that when you move the footwear out you can expand inside the existing building and improve your overall productivity. It’s a win-win versus just having another store.”
The shoe shop is meant to feel residential, comfortable and social, according the Saks execs.
“I want them to want to shop and that they are having fun. It’s a great social feeling,” added Margolies.
For Osorio, whose shoe collection joins Manolo Blahnik, Chanel, Jimmy Choo, Gucci, Christian Louboutin, Gianvito Rossi, Valentino and others on the Saks floor, getting to know the retailer’s customer is a breath of fresh air.
“Saks was the first department store that bought the collection. They supported me since the beginning,” said the designer. “We have a wonderful relationship, and I love meeting the clients. I love women, and I’m inspired by women. I like to know what they like, what they don’t like and what they are looking for.”