Rack Room Shoes is keeping charity at the core of its business.
The Deichmann Group-owned retailer hosted a community service day Friday, when its entire corporate team came together to clean up Shuffletown Park in Charlotte, N.C., where the firm is headquartered.
Rack Room Shoes, which also owns Off Broadway Shoe Warehouse, put normal business operations on hold as more than 200 of the company’s employees participated in the beautification project.
President and CEO Mark Lardie said the firm, which was also recently awarded the city of Charlotte’s Mayor’s International Community Award, sees charity as an integral part of its DNA.
“It’s less about priorities and more about who we are and who we are striving to be as a company,” Lardie said. “For us, it’s as simple as being a good neighbor. We want to steward our resources in a way that betters the world around us. Additionally, we care about our customers on a personal level, and we want to empower them to shop with confidence in our stores.”
The company’s charitable giving, noted Lardie, has also significantly benefited overall employee morale.
“There’s something special about coming together, working as a team and sacrificing our time and energy to impact our community,” Lardie said. “The park beautification day not only builds camaraderie among our own Rack Room Shoes and Off Broadway Shoe Warehouse associates, but it presents an opportunity for us to serve our city in a very real, tangible way.”
In addition to the community service day, Rack Room Shoes and Off Broadway participate in a number of other charitable initiatives year-round, Lardie added. In July, Rack Room will open its Shoes That Fit campaign to kick off the back-to-school season. The annual fundraiser invites shoppers to donate new shoes in-store to students in need in their local school systems.