Today, On Pedder launched a new e-commerce site, Onpedder.com, that features a curated mix of luxury shoes.
The site centers around the Hong Kong-based retailer’s Pedderzine, a seasonal art-fashion hybrid magazine that is distributed to customers.
The site will launch with complimentary shipping and returns to Hong Kong, Macau, Japan, South Korea, Philippines, Singapore, Taiwan, Vietnam, Australia and New Zealand.
Brands that will be available to shop online include 3.1 Phillip Lim, Aquazzura, Chloé, Common Projects, Gianvito Rossi, Giuseppe Zanotti Design, N⁰21 , Neil Barrett, Nicholas Kirkwood, Paul Andrew, René Caovilla, Sophia Webster and Valentino, among others. More brands will be showcased under the “On Pedder Love” section of the site, along with exclusive product.
This season, On Pedder collaborated with Hong-Kong based Luke Casey for its Pedderzine, which is titled Nine Dragons, which focuses on Hong Kong and Kowloon’s roots. The publication was shot on the streets of Sham Shui Po and Jordan at karaoke bars, back alleys, local markets and brothels.
“Onpedder.com marks the next step of a new milestone into expanding our retail strategy,” said Peter Harris, Pedder Group’s president. “We wanted to create an online destination for our customers to enjoy the energy and aesthetics of our in-store curation, with the spirit of the Pedderzine coming to life in a digital shoppable format.”