Woman Sues Nike For ‘Deceptive’ Outlet Pricing

Monika Taylor says she has been duped by the Swoosh.

According to Portland, Ore.-based news outlet KOIN 6, Taylor filed a suit Monday in U.S. District Court, alleging that Nike Inc. has been “deceptive and misleading” in its labeling and marketing of items sold at company-owned outlet stores.

In a copy of the suit posted by KOIN 6 on its website, Taylor said she observed during a visit last year to a Nike outlet store in Orange, Calif., that merchandise carried labels that included an “MRSP” next to a significantly reduced “OUR PRICE.” Allegedly persuaded by her belief that she was receiving a “bargain,” Taylor said she purchased several items, including a Jordan brand shirt and Air Jordan socks.

Taylor alleges that she has since learned that Nike “never intended, nor did it ever, sell the items at the represented MSRPs” and that “retailers like Nike create the illusion of traditional outlet discounts and bargains by offering the made-for-outlet goods at prices reduced from fabricated, arbitrary, and false MSRPs.”

“[The] plaintiff would not have made such purchase, or would not have paid the amount she did, but for Nike’s false representation of the MSRP of the items purchased,” according to the suit.

Taylor is now seeking, on behalf of herself and “others similarly situated,” more than $5 million in damages.

Footwear News has reached out to Nike for comment on the suit and will provide updates if and when they become available.

TOMS Sponsored By TOMS

Building Business to Improve Lives

TOMS discusses its approach to mental health awareness and female empowerment through impact initiatives in the footwear segment.
Learn More

Access exclusive content