Kenneth Cole is making it easy for people to give back.
In order to simplify its upcoming monthlong recycled clothing and shoe drive nationwide, the company is partnering with Postmates, a logistics firm that operates a network of couriers who deliver goods locally. On March 12 and 13 from 8 a.m. to 4 p.m., any items to be donated can be picked up right from the donor’s home in the New York City area.
The items will either be recycled into new products or reused to help other communities. To thank consumers for their donations, they will receive a 20 percent discount on a new pair of full-price shoes at Kennethcole.com. Pick-ups can be scheduled by calling 917-756-2581.
For those outside the New York area, they’re invited to drop off their donations in collection boxes at more than 60 Kenneth Cole stores around the country. All proceeds generated from the drive will support the homeless.
Through the initiative, Kenneth Cole also supports the sustainable handling of these items by directing them to their next best use in partnership with I:CO, which provides a global solution for preventing clothing and shoes from become waste by diverting them from landfills. Wearable items are resold and reworn, while other pieces are recycled into products such as cleaning cloths or fibers for insulation and padding material as well as new clothing.