Kenneth Cole Partners With LF Brands For Global Expansion

Kenneth Cole today announced a three-year partnership with LF Brands to further the label’s global expansion.

The agreement includes global footwear launches for fall ’16, in territories such as Germany, France, Benelux, Switzerland and Austria. The launch will focus on men’s and women’s footwear from the company’s namesake brand, as well as women’s Gentle Souls footwear, another name under Kenneth Cole Productions Inc.

“We are looking forward to having a Central Europe-based partner who specializes in footwear and is able to offer best-in-class service to department stores and independent retailers in these regions,” said CEO Marc Schneider in a statement.

LF Brands is working with Kenneth Cole Productions to reach European customers through new retail accounts, including department stores, independents and e-commerce. Currently, Kenneth Cole has a presence in North America, Asia, Latin America, the Middle East and Australia.

Late last year, the designer talked to Footwear News about the “evolutional refresh” and rebranding going on at his company.

“It’s not about getting bigger, but getting better and more efficient and more productive,” said Cole. “That’s the journey we’ve been on.”

Part of that journey included the opening of a New York store, on Bowery, that offers shoppers a virtual retail experience.

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