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Athletic Footwear Sales Bounce Back In Early April

After tough compares against last year’s later Easter made footwear sales in late March look less than stellar — the prior week’s U.S. athletic footwear point-of-sales slid 8 percent year-over-year — athletic sales are back in growth mode.

According to a report by Citi Research analyst Kate McShane, who references data from SportScan, total U.S. athletic footwear point-of-sales gained 8.5 percent year-over-year for the week ending April 9.

“Results were driven by a 16.8 percent increase in unit sales and a 7.1 percent decline in average selling price,” McShane wrote.

The top sellers for the week were Air Jordan 12 Retro, Nike Air Force 1, Air Jordan 5 Retro, Nike Air Monarch IV, Nike Roshe Run and Nike Flex Supreme TR 4, according to McShane. Other popular styles included Adidas Superstar, Asics Gel-Nimbus, Converse All Star and Sanuk Yoga Sling sandals.

Sales in casual athletic were up 26.5 percent; sales in running were up 5.5 percent, while basketball category sales fell 14.6 percent.

In the fifth week of March, total U.S. retail visits had also slumped 20.36 percent under the weight of tough compares and the lack of a holiday boost, McShane noted, citing data from ShopperTrak’s Market Intelligence product. But those numbers also recovered in early April, declining just 2.13 percent during the week ending April 9.

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