It’s no secret that online fashion retail is a booming business, and Anthropologie.com, MyHabit and Gilt.com seem to be on the rise in the U.S., according to a new study released today from SimilarWeb.
The market intelligence company said that after analyzing “millions of websites,” it has identified the fastest-growing dot-com operations in the fashion business. Topping the list was Anthropologie, which rose 3,014 places in SimilarWeb’s overall ranking during the past year to become the 20th-biggest player in the digital category.
The retailer, known for a luxe bohemian aesthetic and eclectic offering of apparel, footwear, accessories and housewares, has the stats to back up its No. 1 growth rating. Its website scored average monthly visits of 2.75 million in the U.S., engaged users for an average of 6 minutes 56 seconds per session and saw average views of 7.92 pages.
Those numbers must be a small balm for Anthropologie parent company Urban Outfitters Inc., which had a 2 percent dip in comparable net sales during the holiday season among all of its brick-and-mortar and direct-to-consumer businesses.
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Other top-performing fashion websites, according to SimilarWeb, were Amazon’s flash-sale site MyHabit, which came in second by jumping 1,467 places in popularity. It was followed closely by Gilt.com, which rose 1,365 places.
Below is the complete ranking of the 10 fastest-growing fashion websites: