Have you ever wanted to fast-track your latest fashion fix? Retailers in London and Paris are letting customers do just that. Omnichannel retailer MatchesFashion.com has just launched a more traditional 90-minute delivery service in London, while over in the French capital, Galeries LaFayette is trying out Igloo, an app-based service that delivers via courier bicycle in the manner of popular food delivery services such as Deliveroo.
At MatchesFashion, orders open at 6:30 a.m., with the first deliveries arriving at 8 a.m. and the last at 10 p.m. Timed slots can also be booked up to seven days in advance. The service has been created in partnership with tech firm On the Dot.
In Paris, a selection of items available at Galeries LaFayette’s Montparnasse store is available to order via the Igloo app, with unwanted items returned by the same means.
The French department store’s three-month pilot scheme forms part of the group’s wider Plug and Play initiative. The program, a partnership with global technology accelerator and venture fund, Silicon Valley-based Plug and Play Tech Center (success stories include PayPal and Dropbox), is road-testing a number of promising tech startups in the fashion sector.
“This is a revolutionary moment for luxury retail, bringing the industry into the buy-now, wear-now era,” commented Matchesfashion.com CEO Ulric Jerome.