British high-end brand Mr. Hare is changing its course after eight years in business, but the direction has not been made clear. In a curious move today, the menswear label removed inventory from its website posted a cryptic statement: “Mr. Hare has gone sailing.”
“I would like to thank all the customers not just in Mayfair, but also Notting Hill and online, worldwide who have supported and brandished Mr. Hare shoes over the last eight years,” the message continued, which was also published on Instagram. “It has been a pleasure to make your acquaintance and to share the fruits of this company’s fine efforts. Look after those shoes, there may not be any more. It was a blast while the romance lasted.”
The label sold its shoes through e-commerce as well as at outposts in London’s Mayfair and Notting Hill neighborhoods.
Currently, Mrhare.com includes only a graphic featuring the message, which links to a customer service email address. No inventory is included on the website.
Last year the brand extended its influence by expanding into the apparel category, debuting a 36-piece ready-to-wear men’s line at London Fashion Week. The collection featured lightweight tunics paired with printed, cropped trousers, in addition to the label’s core footwear, which ranged from $368 to $858.
Speaking to Footwear News last year, founder Marc Hare said he was keen on opening a store in the U.S. and anticipated shipping more products overseas via partnerships with e-tailers such as Mr. Porter and Colette.