Online retailer Jack Threads, which launched in 2008 with a mix of up-and-coming and established brands, has unveiled its first series of Jack Threads shoes for fall ’16.
The debut JT boots collection, available now on the company’s website, is focused on casual-dress styles, according to Michael Vincent, senior buyer for footwear at Jack Threads. “These are looks a guy can wear to work or dress down,” he said. “It’s what the modern consumer is about. It’s something very wearable and, at the same time, classic.”
Among the offerings are a suede chukka, a distressed-leather Chelsea and a lace-up boot on a sporty rubber wedge. Prices range from $80 to $125.
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Jack Threads’ full multibrand assortment includes apparel from names such as Publish, Levi’s and Shades of Grey that’s targeted to the millennial customer, with the sweet spot being 27- to 30-year-olds, according to Vincent. The company also debuted its own clothing collection in fall ’15.
Meanwhile, the footwear category continues to show year-on-year growth. Among its top brands are Sperry, Timberland and Vans, and the e-tailer has also teamed up on exclusives with Pony, Pointer, Eastland and Reebok. “We build product consumers can’t find anywhere else,” said Vincent. “It’s a good way to get our name out there and be different.”
Jack Threads also differentiates itself by offering fashion tips on the site to help shoppers coordinate a head-to-toe look. “Guys come to us to see our photography and how we style things,” said Vincent.
That brand aesthetic was an important factor when it came to creating Jack Threads’ own shoe line. “I felt there was a void [in the footwear market], whether for a style or price point,” said Vincent. “Typically, private-label brands just knockoff looks, then put their logo on the shoe. I’m building a brand with a unique DNA.”