Santoni Unveils Spring 2016 Ad Campaign

MILAN – Santoni is debuting its newest spring-summer 2016 campaign, which stars Interior designer Vincent Darré and model and actress Lily McMenamy.

Shot and directed by Oliver Zahm, the two protagonists are featured in a video and nine colourful and playful shots that reflect a 1970s mood, using some of the furniture from Vincent Darré’s Maison.

“I was happy to shoot two creative minds I admire for the Santoni SS 2016 campaign,” said Zahm. “We used furniture borrowed from Maison Darré for the setting: Art Deco but modern with design – reflecting the fun and the good taste of the atmosphere of this Santoni 1970s inspired theme.”

“In my life and job I truly appreciate design, as much as I do when it comes to the furniture I create, the apartments I design and the style I choose for my wardrobe,” said Darré. “Santoni’s shoes perfectly fit this combination of attention to details, design and style.”

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