Salvatore Ferragamo Extends Fall 2016 Ad Campaign

Salvatore Ferragamo is extending its ad campaign, based on a concept dubbed “Lo Splendore della Vita [The Splendor of Life],” to the fall ’16 season, with sophisticated yet easy and playful images by Craig McDean. The Florence-based luxury house is also unveiling a new digital video, once again directed by Theo Stanley.

Salvatore Ferragamo Fall 2016 Ad Campaign
Salvatore Ferragamo fall '16 ad campaign.
CREDIT: Courtesy of brand.

Model James Rousseau, who appears in the campaign, is also the singer on the short film’s soundtrack. Rousseau and the other models – Ine Neefs, Valery Kaufman and Ming Xi – play hide-and-seek at an Italian countryside villa, reprising the theme of the brand’s spring campaign.

Salvatore Ferragamo Fall 2016 Ad Campaign
Salvatore Ferragamo fall '16 ad campaign.
CREDIT: Courtesy of brand.

The lush garden of the villa appears as a backdrop to the models sporting black and white checkered jackets or colorful pleated dresses. The ads feature the brand’s core accessories: Classic Vara pumps and Harlequin Gancio handbags or furry totes.

Salvatore Ferragamo Fall 2016 Ad Campaign
Salvatore Ferragamo fall '16 ad campaign.
CREDIT: Courtesy of brand.
Salvatore Ferragamo Paris Store Avenue Montaigne Reopening
Guests celebrate the reopening of the Salvatore Ferragamo store on Avenue Montaigne in Paris.
CREDIT: Franck Mura/Fairchild.

Want More?

Salvatore Ferragamo Toasts Store Reopening On Avenue Montaigne

Salvatore Ferragamo Men’s Spring 2017 Collection

Salvatore Ferragamo To Unveil New Fashion & Art Exhibition Next Week

More From Our Brands

Access exclusive content