Rupert Sanderson is aiming to put the focus back on the shoes for fall, with a campaign inspired by fish-eye photography from pop videos.
Among the highlights is a pair of leather ankle boots with fringe detailing, classic burgundy court shoes, and block-heel pumps in a graphic coral and white print. The overall collection features a variety of colors and textures.
The model, Lysa Onysko, is pictured in the background in a series of frozen dance moves. Photographer Adam Whitehead used special lighting to highlight the footwear and keep a sense of the model’s movement in the shots.
“I wanted to get the primary focus on to the shoes, whilst still emphasizing the body and silhouette of the model,”said Rupert Sanderson.
The company said it plans to use the visual assets of the campaign in its stores and website.