The campaign landed online today, and it will also run in print and outdoors. Culpo is the newest name on the Rampage roster, which has included other famous faces such as Gisele Bundchen, Irina Shayk, Ireland Baldwin, Bar Refaeli, Hannah Davis and Petra Nemcova.
“I am so excited to be the new face of Rampage,” said Culpo. “There are so many women who have done this before who I really look up to, like Irina and Gisele, so it is really nice to be in such good company.”
The campaign features key pieces from the new collection, including the brand’s statement riding boots, and the photos were shot in Brooklyn, N.Y.
“[Olivia’s] coveted sense of style is matched only by her grace and intelligence. Representing both beauty and confidence, she personifies what the Rampage girl is all about, and we are excited to offer our consumer the opportunity to connect with her,” said Carolyn D’Angelo, EVP of brand management and marketing services at Iconix Brand Group, Rampage’s parent company.