Embracing the collection’s sportswear focus, the campaign features images of Kloss in a sports bra and soccer socks, cycling in heels and posing with boxing gloves and dumbbells.
“This season the boundaries between sport and fashion have broken down even further. The campaign channels a strong, energetic and alive mood,” said Kurt Geiger’s creative director, Rebecca Farrar-Hockley.
The collection includes platform sandals and slip-on sneakers with logos such as ‘Run Wild’ printed on them. High heels were also given the sportswear touch with the addition of mesh panels and Velcro straps.
“I’ve always worn Kurt Geiger shoes to run from the gym to work and everything in between. This collection works for women who do it all,” said Kloss.
Erik Torstensson, co-founder of the fashion marketing agency Saturday Group and denim brand Frame, has shot the campaign. Torstensson has previously worked with Kloss on creating a range of denim for taller women.
The campaign will feature in the spring ’16 issue of Love magazine, the March issues of British Elle and British Vogue, as well as Karlie Kloss’ social media accounts.