Karlie Kloss is starring in Diane von Furstenberg’s lastest campaign. The spring 2016 images feature the model in iconic DVF prints along with terms such as “work magic,” “in love” and “self made.” Strappy multicolored sandals also have a starring role.
All of the images were created to celebrate von Furstenberg’s mantra, ” be the woman you want to be” and to start a conversation using the hashtag, #youbeyou.
“This campaign feels so DVF because the first things you see are confidence and colorful prints,” von Furstenberg said in a release. “Karlie was a perfect choice to represent — and celebrate — the multifaceted nature of today’s woman. She is a supermodel, she is an entrepreneur, she gives back, she is a student, she is close to her family. She’s passionate, constantly improving herself, fearless. She knows who she is and is never afraid to show it. She is the woman she wants to be. Together, we invite all women to find this spirit and confidence in themselves.”
The shoot was styled by Clare Richardson and photographed by Angelo Pennetta.
“I am proud to have worked with Diane and the DVF team on this beautiful campaign,” Kloss said in a statement. “In true DVF fashion, the only direction I got on set was to be myself! I love that it’s about being who you are and empowering others to do the same.”
DVF and Kloss also created a behind-the-scenes video, discussing what the phrases and mantras mean to them. “Girls are so much more modest than when I was young,” von Furstenberg says in the video.
Check out the full clip below.