“I’m excited to continue my partnership with Via Spiga for their spring 2016 campaign,” Rhoda said in a statement. “It’s an honor to be the face of an iconic brand that creates beautiful styles for every woman and every occasion.”
The new Rhoda images were shot by photographer Paola Kudacki. Rhoda “embodies an effortlessly chic spirit, with the objects of desire prominently featured in the foreground,” said Via Spiga insiders.
The project features spring ’16 shoes including the Deedee stiletto sandal in fuchsia, the Laney suede lace-up sandal in military green and the Nemy espadrille flatform in white.
Campaign images will hit print and online the first week in April. Via Spiga styles featured in the ads sell on ViaSpiga.com and at department stores, including Nordstrom and Bloomingdale’s.
Rhoda starred in her first Via Spiga campaign for spring ’15 and was brought on as a brand ambassador for the fall ’15 season. The star created a capsule collection with the brand for the holiday 2015 season and curates “Hilary’s Faves” on the Via Spiga website.