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Gucci Goes Exotic For Its Pre-Fall Ad Campaign

IN THE PINK: Gucci veered exotic for its pre-fall 2016 advertising campaign.

Flamingos roaming in a glass-domed aviary on colorful carpets, surrounded by lush plants and models posing on floral sofas, contribute to a visually rich set.

Photographer Glen Luchford portrayed a group of models, including Nicole Atieno, Polina Oganicheva, Eva Minaeva, Laura Hagested, Lia Pavlova, Fionnan Michael Byrne-Perkins, Elie Van Ravels, Anton Tofgart and Lucas Dambros, posing in a mood of easy camaraderie.

Styled by Jane How, the men’s and women’s models sport a range of outfits from the brand’s eclectic, flamboyant pre-collection designed by creative director Alessandro Michele.

The advertising campaign is to debut Friday in international newspapers and will appear in the May issue of various fashion magazines.

Watch on FN

Gucci Pre-Fall 2016 Ad Campaign
Gucci pre-fall ’16 ad campaign, shot by Glen Luchford.
CREDIT: Courtesy Image.
Gucci Pre-Fall 2016 Ad Campaign
Gucci pre-fall ’16 ad campaign, shot by Glen Luchford.
CREDIT: Courtesy Image.
Gucci Pre-Fall 2016 Ad Campaign
Gucci pre-fall ’16 ad campaign, shot by Glen Luchford.
CREDIT: Courtesy Image.
Gucci Pre-Fall 2016 Ad Campaign
Gucci pre-fall ’16 ad campaign, shot by Glen Luchford.
CREDIT: Courtesy Image.
Gucci Pre-Fall 2016 Ad Campaign
Gucci pre-fall ’16 ad campaign, shot by Glen Luchford.
CREDIT: Courtesy Image.
Gucci Pre-Fall 2016 Ad Campaign
Gucci pre-fall ’16 ad campaign, shot by Glen Luchford.
CREDIT: Courtesy Image.
Michael Atmore; Iris Apfel; Ron Fromm, Sponsored By FFCF

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