On the heels of launching its e-commerce site, Franco Sarto is now unveiling its spring ’16 ad campaign, following its debut in the April 2016 issue of Vogue.
The campaign was shot in New York’s Central Park and features model Noot Seear, who was photographed by Pamela Hanson.
Seear models peep-toe booties, block-heel sandals and bright cork wedges. The brand worked with Vogue Studio to produce the campaign.
“Central Park was a great location to showcase our brand’s ability to offer fashion for every occasion and in every location,” said Jay Schmidt, president of the Caleres brand portfolio.
The 26-year-old brand, founded by designer Franco Sarto and acquired by Caleres Inc. in 2005, launched francosarto.com on Wednesday. Schmidt expressed excitement in being able to offer the brand’s customers direct access to its products.
“Franco Sarto fans are very loyal,” said Schmidt. “We hope that by giving our consumer more — more of our looks, more of our styles and news and more of our vision — she will be able to find where her lifestyle can be met with shoes she’ll love to live in.”
In addition to its website, the Franco Sarto collection is available at Nordstrom, Lord & Taylor and Zappos.com.