Skechers USA Inc. continues to beef up its celebrity-and-athlete endorsement roster.
The Manhattan Beach, Calif.-based athletic-footwear brand announced Friday that it has added professional golfers Russell Knox and Ashlan Ramsey to the list of athletes representing its Go Golf division.
Skechers, which forged new partnerships with European golf legend Colin Montgomerie, pop-star Meghan Trainor and boxing legend Sugar Ray Leonard in 2015, said it plans to have its latest brand ambassadors provide insights to help create custom footwear for the brand.
“Russell Knox and Ashlan Ramsey are both fantastic athletes who have worked very hard with incredible success,” said Skechers President Michael Greenberg in a release. “They are each an asset to our team, and we can’t wait to work with them to further grow the brand.”
Although the golf business has challenged footwear companies in recent years, with lagging consumer interest and a narrowing list of high-profile athletes, Rick Higgins, SVP of merchandising and marketing for Skechers Performance Division, told Footwear News last June that the company was not shying away from the sport.
The brand’s latest additions, Knox (who is coming off his November 2015 victory at the WGC HSBC Champions in Shanghai) and Ramsey (who was named first-team All-ACC during her freshman year at Clemson University), are proof of Skechers’ aggressive efforts to grow its golf division.
“We couldn’t be more excited to partner with Ashlan as she embarks on her pro career,” Higgins said in a release. “Her positive attitude and abilities on the course reflect the essence of our brand, and we are proud to have her represent our line of performance footwear and apparel on her tour.”
Skechers also has endorsement deals with PGA Tour Champion Matt Kuchar and LPGA Pro Belén Mozo.
“I’m thrilled to team up with Skechers Performance,” Knox said in a release. “The Go Golf shoes really enhance my game, and I welcome the opportunity to embark on the next stage of my career together with the brand. Everyone at Skechers Performance has been so incredibly supportive and I look forward to partnering with them.”