Nike gained 2.9 million new Instagram followers in February and also outpaced fashion industry competitors by large numbers. The “Just Do It” brand’s social influence on the platform grew close to 27 percent ahead of Chanel, which earned nearly 777,000 new fans.
Among the other top 50 brands that attracted new followers, Louis Vuitton ranked third with close to 523,000 new fans, followed by Gucci’s 439,072 and Dior’s 432,943.
Of course, Nike’s stable of sports ambassadors — with their own global appeal and large social media fan bases — was likely a factor in its growth. Soccer star Neymar, who has 46.1 million followers, and Serena Williams, who has 2.9 million followers, are among the boldface names featured on Nike’s Instagram page.
Below is a roundup of what the top five brands published on Instagram in February:
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Total followers (as of March 31): 40.9M
February’s highlights: Humorous video short featuring competitive sisters
Content: Sports stars, promotional art on sneakers, motivational axioms
Famous faces: Neymar, Serena Williams, Kobe Bryant, Cristiano Ronaldo
Total followers (as of March 31): 11.2M
February’s highlights: Cara Delevingne’s eyewear campaign video
Content: Artsy photos, video shorts, behind-the-scenes campaign videos
Famous faces: Gisele Bundchen, Pharrell Williams, Willow Smith
3. Louis Vuitton
Total followers (as of March 31): 10.2M
February’s highlights: Oscar-night red carpet coverage, animated jewelry campaign videos, behind-the-scenes videos on how bags and shoes are merticulously cut and polished
Content: Mixed bag of celebrity snaps, models, videos, charity events, fashion shows, apparel and accessories
Famous faces: Alicia Vikander, Lewis Hamilton, Michael B. Jordan, Selena Gomez
Total followers (as of March 31): 7.9M
February’s highlights: Red carpet snaps of celebrities in Gucci, spring/summer ’16 footwear photos, campaign videos, runaway shows
Content: Art, sketches, celebrities, runway shows, behind-the-scenes, apparel, footwear
Famous faces: Jared Leto, Ryan Gosling, Brie Larson
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A snapshot from Jared Leto’s exclusive #Oscars2016 #Snapchat story for Gucci. On the red carpet, Gucci velvet moccasins embellished with crystal snakes on @jaredleto and finished with grosgrain bows on #AlessandroMichele. See #JaredLeto’s entire #Oscars story on our Snapchat 👻: gucci.
Total followers (as of March 31): 9.2M
February’s highlights: Animated Dioressence stiletto animation videos, campaign for new Poison Girl fragrance, Oscar night photos of Charlize Theron and Jennifer Lawrence
Content: Behind-the-scenes, runway shows, sneak-peeks, advertisements, makeup, accessories, magazine features/placements
Famous faces: Charlize Theron, Beyoncé, Jennifer Lawrence, Robert Pattinson (Dior Homme fragrance ambassador and autumn 2016 menswear campaign)