Brooks Claims Top Spot in Specialty Running in 2015

Brooks Running Co. said it maintained the top spot in specialty running in 2015, even as the category faced major headwinds.

The Seattle-based brand cited NPD figures showing it controlled the No. 1 position in the specialty run category nationwide with 28 percent of “running footwear retail dollar share.”

Brooks Running said it posted a 5 percent increase in footwear sales for the year. Its largest growth came from the Asia Pacific and Latin America regions, at 8 percent, followed by 5 percent in North America and 3 percent in Europe, the Middle East and Africa.

Brooks CEO Jim Weber, who yesterday signed the Outdoor Industries Women’s Coalition’s pledge to put more women in leadership roles, was upbeat about continued growth in 2016.

“We believe a run can flat out change a day, a life, the world, and we are committed to bringing more runners into our brand and this sport,” Weber said in a statement. “As we launch into 2016, Brooks is perfectly positioned to lead the run with our best-in-class product, industry-leading Stride Signature initiative and our ongoing support of runners.”

The company, a subsidiary of Berkshire Hathaway Inc., plans to launch Stride Signature, an approach to creating product based on biomechanics, later this year.

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