Marchesa & Ugg Australia Join Forces For New York Fashion Week

You’d be forgiven for thinking you’d read that headline wrong. But you haven’t. Two brands that are generally unlikely to be heard in the same sentence teamed up for Marchesa’s spring ’16 New York Fashion Week show.

No, the models did not walk the runway in Ugg boots — they wore laser-cut heels designed by Marchesa’s Georgina Chapman and Keren Craig from the duo’s first luxury shoe collection. They did however, enjoy the comfort of Ugg Australia’s boots, flip-flop slippers and fluffy robes while getting their hair and makeup done backstage and during rehearsal. And I must say, in those settings the pairing doesn’t seem out of place.

Marchesa Spring 2016 New York Fashion Week A model wearing Ugg boots during hair and makeup. Billy Farrell Agency.

For those familiar with the mayhem that can often ensue backstage during New York Fashion Week — the scheduling, the manicurists, the photographers, the producers, gowns being finalized — you’d likely agree that there is a time and place for killer statement heels, and prepping for a runway show is certainly not it.

Supermodel Carolyn Murphy, who is currently the face of Ugg Australia’s Luxe collection, said, “My style definitely leans toward low-maintenance, classic and comfortable pieces. When it comes to clothes, I work from the bottom up, choosing my shoes first, so I know I can make it through the day. [The Classic Luxe boots] keep me comfortable and looking chic throughout the day.”

Clearly, Chapman and Craig agreed, and the models were most grateful for it.

Marchesa Spring 2016 New York Fashion Week A model rehearsing for the Marchesa show wearing Ugg Australia flip-flop slippers. Billy Farrell Agency.
Marchesa Spring 2016 New York Fashion Week Taking a break backstage in Ugg Australia slippers and robe. Billy Farrell Agency.
Marchesa Spring 2016 New York Fashion Week A model backstage wearing Ugg Australia boots. Billy Farrell Agency.

Click through the gallery below to explore Marchesa’s spring ’16 show from New York Fashion Week.

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