Legendary rockers Gene Simmons and Paul Stanley of Kiss said today that the Skechers president will become a board member of their rock-inspired chain of restaurants called Rock & Brews.
“Greenberg has the entrepreneurial spirit, business savvy, enthusiasm and social consciousness to help Rock & Brews expand strategically and intelligently,” said Simmons and Stanley in a joint statement. “He is a visionary and we are proud to have the opportunity to tap his genius.”
The rock front men, who formed their band in 1973 and went out to produce stadium anthems such as “Detroit Rock City” and “Rock and Roll All Nite,” own a dozen restaurants. Three more are slated to open in January.
The company, launched in 2012, is projected to register $70 million in sales in 2016.
“From day one, Skechers focused on product development, compelling marketing and an aggressive growth strategy and we found the winning combination that propelled our brand and filled a niche in the industry that appealed to a broad consumer audience,” said Greenberg. “Rock & Brews is a unique brand that appeals to a multi-generational audience and I am excited to be a part of their board of directors and a part of their growth.”