It’s the week of the Joans.
Saint Laurent just dropped the latest edition of its “Music Project” today, starring none other than Joni Mitchell.
The queen of folk is a refreshing face in a campaign that has in the past featured names like Daft Punk and Marilyn Manson.
Joni’s friendly, aged face is also a welcome trend for fashion ads. Just this week, Celine debuted Joan Didion in its ads — and nearly broke the “it girl” Internet.
Fashion has long been a young girls’ game. It’s transitory and fast-paced, always on the lookout for the “new” and the “next” and the “latest and greatest.” There’s hardly a moment to sit and catch your breath between resorts collections, couture weeks, men’s week, bridal months, trade shows and Fashion Week collections. Oh, and hit repeat to make sure it happens multiple times a year.
The spring ’15 campaigns we’re seeing celebrate something different. On its face, it might be age, á la the lovely Italian grandmothers in Dolce and Gabbana’s ads. Some might call it nostalgia, looking back at the tastemakers of yore, like Joni Mitchell. Or it might just be long-overdue recognition that fashion isn’t just for young girls. After all, these vintage tastemakers are the ones who taught us to get dressed and are shoppers still. There’s something to be said for being able to dress with intelligence and experience — something that comes only after years of putting outfits together.
It’s a fickle relationship, fashion and age, but any way you look at it, we certainly do like to see faces that stand for something, like Joni Mitchell and Joan Didion, on our magazine pages.