The Sartorialist’s Scott Schuman On His New Campaign For Tod’s

Shoes, snapped by the godfather of modern street style.

Scott Schuman has turned his lens on a selection of tastemakers for Tod’s latest campaign, which just debuted on both his site and that of the Italian brand.

For “Marlin Meets The Sartorialist,” the photographer shot 10 subjects, both male and female, wearing the new hybrid boat shoe/sneaker. “I wear Tod’s a lot when I’m out and about on the circuit, shooting,” he told FN yesterday between sips of Diet Coke at a Flatiron hotel. “Their shoes always have good traction while managing to be elegant, but also incredibly comfortable, which I need for long days on my feet.”

 

Schuman has shot similar campaigns for the likes of Burberry, Tiffany & Co. and Oliver Peoples, carefully choosing projects that don’t compromise the objective of his work — to capture interesting style “that really says something about the person,” he said. “I’m very strategic with my partnerships. It has to feel authentic, but also transparent,” he notes of his policy to aways disclose paid assignments when he includes them on The Sartorialist.

Scott Schuman Tod's Campaign
Images from Schuman’s Tod’s campaign.
CREDIT: Courtesy of brand.

“For Tod’s, I cast a group of 10 people I know — friends and the like — wearing the Marlin in their element.” Subjects range from designer Domenico Gianfrate and entrepreneur Alessandro Squarzi to students Devon Head and David Somper. Each wore the leisurely Marlin style (priced at $525) their own way, emphasizing the shoe’s easy versatility.

“The Marlin is a great shoe and a natural for me to shoot because it has more structure than a sneaker or traditional driving shoe,” says Schuman. “It’s the intersection of constructed and casual, which is actually the very spirit of Italian sprezzatura.”

Guess we know what he’ll be packing for the upcoming Pitti Uomo.

Scott Schuman Tod's Campaign
An image from Schuman’s Tod’s campaign.
CREDIT: thesartorialist.com
Scott Schuman Tod's Campaign
An image from Schuman’s Tod’s campaign.
CREDIT: thesartorialist.com

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