Sergio Rossi is embracing sustainability while maintaining its signature razzle-dazzle.
The Milan-based footwear-and-accessories brand has announced a collaboration with Green Carpet Challenge (GCC), the eco-minded fashion initiative founded by Livia Firth, wife of actor Colin Firth. The partnership was formed through Eco-Age, a brand consultancy specializing in sustainable initiatives.
Debuting on Rossi’s website on Sept. 3, the capsule collection features an evening pochette and stiletto, both with label’s signature butterfly motif in lead-free Swarovski Advanced crystals. Pieces are crafted using local, sustainable Italian silk from a family-run mill that was developed especially for the line.
Production facilities Attilio Imperiali, Artefil and Ongetta were visited and GCC-validated by Eco-Age.
“The opportunity to work with Eco-Age and develop an organic silk yarn was so exciting,” said Angelo Ruggeri, design director at Sergio Rossi, in a statement. “I’ve used the butterfly as a symbol of delicacy and to add a touch of poetry and femininity to this project. I am so proud of this collection, as it represents the essence of Sergio Rossi.”
Both Ruggeri and the Firths were on hand this week at London’s Wellington Arch for a cocktail party to celebrate their partnership. Kering CEO François-Henri Pinault and the British Fashion Council’s Caroline Rush were also in attendance.
Having worked with a host of designers, including Prada, Gucci, Valentino and Tom Ford, Firth is pleased with GCC’s first accessories partnership. “This has been such a wonderful collaboration to work on and validate the silk supply chain with a collection that preserves and celebrates real skills and hand-craftsmanship,” she shared. “Putting on a pair of Sergio Rossi shoes will never feel the same again.”Firth wore the shoes to the launch event.
The two styles will be offered in black and blush, with retail prices of $1,250 for the shoes and $1,295 for the pochette. The pieces will also be sold at a selection of the brand’s boutiques.