Ellen Degeneres’ new lifestyle brand, ED, has partnered with GapKids on an exclusive limited-edition apparel and accessories collection, available starting today. The line is featured in a new campaign that is meant to encourage girls to “be themselves, do what makes them happy and take pride in who they are.”
The campaign features six girls from 7 to 12 years old with interests that include robotics, drumming and skateboarding. Degeneres also appears in the campaign.
The line includes two motifs: the lightning bolt, which the brand says is a symbol of empowerment, and the speech bubble, which is meant to be a symbol of self-expression. GapKids x ED offers three pairs of slip-on sneakers in prints and solid black.
“I know from my own experience that nothing makes you feel better than being who you are and celebrating what makes you unique,” said DeGeneres. “I think if we shine a light on real girls doing incredible things, that’ll encourage other girls and boys to do incredible things.”
Gap Global President Jeff Kirwan said DeGeneres is an inspiration for many. “Partnering with Ellen DeGeneres represents a collaboration between two American style icons,” he said. “This is a natural fit with the heritage of Gap, which has long stood for encouraging individualism.”
The sneakers retail for $30 and are available in Gap stores and Gap.com.