Skate brand Etnies plans to amp up its collaborations game. The Lake Forest, Calif.-based label said today it would increase the number of footwear partnerships through a new project called the Talent Scout Artist series.
The brand, part of action sports entity Sole Technology, said it plans to use the series “as a platform and provides exposure to select artists from diverse backgrounds and genres.”
The footwear and apparel collection will highlight the work of six different artists: Ewok, Jim Houser, Juan Travieso, Nathan Kostechko, Nicomi Nix Turner and Lurk.
The items will be sold on the brand’s website and in select stores globally.
The first footwear style — designed by Russ Morland, also known as Lurk, as well as being the owner of an art gallery and a tattoo shop — hits today. The style he lent his artistic touch to takes its cues from skateboard designs and heavy metal albums, and it is built with the idea “that less is more,” according to a statement. “Morland’s clean line work on the dark Scout silhouette will require a second look to understand each hidden message on the shoe.”
Nix Turner’s iteration drops later this month. The styles from the remaining artists will roll out in September and October.
For more on Etnies, watch the video of under the radar skateboarder Chris Joslin.