The debut line will include casual and athletic styles – featuring linen, suede and denim touches. For color, think white with pops of blue and red. Prices will range from $80 to $300.
“I am so excited for my brand to partner with the Camuto Group,” DeGeneres said in a statement, of her ED brand. “They say you have to walk a mile in someone else’s shoes to really know how they feel. Well, now you can literally walk a mile in my shoes, or even further if you choose.”
Alex Del Cielo, CEO of Camuto Group, is equally thrilled about the new deal.
“We are excited to partner with Ellen and her ED by Ellen DeGeneres brand. Ellen has broad, global appeal and her interest in making stylish, comfortable footwear is a tremendous opportunity in the marketplace,” he said. “We anticipate strong brand growth and are eager to build the business together worldwide.”
DeGeneres launched her ED brand in June and it currently includes home product, apparel and accessories.
Camuto Group also houses the namesake Vince Camuto brand, Louise et Cie, Jessica Simpson and Lucky brand, among others.