The song is now out in full and getting mixed reviews from fans, but the new Dior girl did things a little differently at first. In order to hear a snippet of “#BBHMM,” fans had to download Dubsmash, a mobile app that creates short videos dubbed with famous sounds.
The singer took to Instagram on Wednesday to share the news and release the single’s cover art.
After releasing the preview on Dubsmash, Rihanna tweeted (and then deleted) an iTunes link for her “#BBHMM,” causing fans to freak out.
Finally, the song has been released.
Watch on FN
— Rihanna (@rihanna) March 26, 2015
RiRi fans, rejoice. She will also be performing her new song live for the first time on the iHeartRadio Awards this Sunday, according to iHeartRadio’s Twitter account.
— iHeartRadio (@iHeartRadio) March 26, 2015
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