Kevin Durant Launches Expanded Eyewear Line with Nike

Nike has a vision for Kevin Durant.

The Beaverton, Ore.-based company and the NBA player today unveiled an expanded eyewear collaboration. The line of glasses follows last year’s small debut, which included one style for adults and another for young athletes.

The bigger collection, released through Nike Vision and manufactured by Marchon Eyewear Inc., includes more styles for grownups and children, in bright, bold colors.

The goal, according to a release from the company, is for the glass to “sync up” with Durant’s latest sneaker, the KD8, released earlier this summer.

Durant, which has a long-term deal with Nike, has a well known love of poppy colors.

For instance, when Nike launched the KD8 sneaker for the Oklahoma City Thunder small forward earlier this summer, it said the “shoe is an homage to the suit” he wore during his MVP acceptance speech in May of 2014.

Durant had said earlier that he aimed for his color-shifting suit to make as much of a statement as his speech.

The eyewear, priced from $138 for a pair of kids’ lenses to $204 for adults, aims to do the same.

For the more expensive frames, Durant’s logo is laser-etched on the core wire, with his signature on the right temple tip.

“Since I wear glasses as part of my daily routine, it was a natural extension for me to become involved with eyewear,” Durant said in a statement in 2014 when the initial collaboration launched. “This is a new venture for me, and I’m excited for fans to see the final outcome of the product. As with my footwear, I haven’t compromised any technical details for aesthetics, and vice versa.”

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