Wolford AG is on pointe with its new partnerships.
The Austrian hosiery company has long had deep connections to the ballet community — its products have been worn by dancers throughout the brand’s 65-year history.
Lately, Wolford has been working with photographer Dane Shitagi of the Ballerina Project on a series of images featuring items from its collection. Earlier this year Shitagi traveled to Paris and Bregenz, Austria, to photograph new Wolford product as part of his photo series documenting dancers in beautiful and unexpected surroundings.
Among the items he used are pieces from Wolford’s new “ballerina kits.”
Set to hit Wolford stores and online in mid-September, the kits range in price from $136 to $640 and contain different combinations of essential items any dancer might need for a rehearsal, performance or just gadding about town.
Kit 1 includes mat opaque 80 tights and fine merino-wool ribbed leg warmers. Kit 2 features the brand’s Colorado String bodysuit and Darleene tights. Kit 3 contains the Colorado String bodysuit and mat opaque 80 tights. And Kit 4 includes the Colorado String bodysuit, cotton-velvet tights and a multifunctional merino-wool scarf.
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Meanwhile, Wolford also has been building its connections with American Ballet Theatre dancers, including Stephanie Williams, who wears the product for her personal performances, and ABT principal Isabella Boylston, who recently visited the company to test out its new products.