Naturalizer Launches Women’s Fashion Duty Shoe Line

Fashion-comfort brand Naturalizer is entering new territory this fall with the launch of a collection of duty shoes under the ‘Naturalizer@work’ name.

Tapping into the brand’s comfort heritage, it has collaborated with components brand Ortholite, to incorporate their patented multi-density foam insoles for long-lasting cushioning, breathability, moisture management and antimicrobial function. Additional comfort features include padded collars and sock linings featuring Agion, an additional antimicrobial technology. And, to meet the safety needs of this work force, all styles feature oil-and-slip-resistant outsoles.

“We are thrilled to be partnering with industry leader Ortholite on our newest collection of shoes designed specifically for women in the service and healthcare industries,” said John Malpiedi, SVP and general manager of Naturalizer. “The collection represents a new standard in footwear comfort, while also delivering on the innovative and safety and style features that are important to consumers.”

The five-style collection of leather footwear taps into current trends and includes clog silhouettes as well as a mid-heel pump and duo of mid-heel Mary Janes.  In addition to black, select styles are in detailed in novelty animal prints, while the Venue Mary Jane is done in navy.

The collection, retailing from $99 to $199, will be sold at Naturalizer stores, Naturalizer.com and Scrubs.com. The shoes, releasing on August 15, are available in a range of sizes and widths.

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