Solemates foot care and shoe care for women, can now be found in Vince Camuto stores as part of a co-branding initiative, Solemates for Vince Camuto.
The brand’s new fall ’15 Cobbler’s Couture collection — Blister Blocker, Leather Protector and Shoe Freshener — are now available in Vince Camuto stores in the U.S. and globally. Each items retails for $10.
According to company co-founder Becca Brown, the spray and freshener will be available in an eco-friendly spray bottle instead of the aerosol spray version now on the market under the Solemates label.
“We see an opportunity to have branded [footcare] products targeting women,” said Brown, about the venture. “We want to expand relevant products in an elegant and elevated way.”
The company experienced double-digit growth in 2014 over 2013, with similar results expected this year, said Brown. “The collection’s more playful and not pharmaceutical, is what separates us,” said Brown, about growth potential.
Brown and her partner Monica Ferguson, launched the company in 2009 with a series of heel protectors designed to protect heels from sinking into the grass.
Moving into 2016, the company plans to expand its product offering with travel size items. Currently, the collection is available at Thesolemates.com, in addition to independent shoe stores, bridal shops and Nordstrom.