It’s a man’s world at Ugg Australia. Today, the company unveiled its first-ever men’s-only pop-up shop.
The store, in downtown San Francisco, joins two men’s-only Ugg Australia retail locations, one on Madison Avenue in New York and one at the Hyatt Regency hotel in Honolulu.
The pop-up, opened in time for holiday shopping, is in the Westfield Centre, an upscale urban shopping mall in Union Square, at 845 Market St., Space 209. The 554-sq.-ft. location carries 88 SKUs as well as the Infinite Ugg Omni-Channel program, which enables customers to seamlessly access the brand’s full selection of product sizes and colors. Also available at the store is the Harvin, an athletic style that blends the brand’s Twinsole feature of two interchangeable soles and Treadlite by Ugg technology to provide enhanced cushioning, traction and flexibility.
“San Francisco is a city known to be on the cutting edge of technology, making it the perfect home to our first-ever Ugg for Men pop-up shop. With innovation at the forefront of our men’s collection, we’re entering our second season of product introductions featuring our ultra-sucessful TreadLite by Ugg with Twinsole concepts,” said Gerard Marceda, VP of North America retail for parent company Deckers Brands.