Tecovas Debuts Direct-To-Consumer Online Western Boot Brand

Western boot aficionado Paul Hedrick has ditched corporate America and launched his own online boot business, TecovasBoots.com. Tired of the high price tag of quality western boots, he decided to make the category more accessible with a direct-to-consumer platform.

“As a native Texan, I saw a market gap near and dear to my heart,” said the 27-year-old entrepreneur who left a job in corporate America to pursue his passion. “I’ve enjoyed wearing boots in the various northern [parts of the U.S.], where I’ve lived such as Boston, Chicago and New York.”

The debut collection features two men’s styles, a roper and cowboy style, and two women’s, a bootie and cowgirl version. Each is available in three color ways and retails from $195 to $235. Men’s styles are available in two widths, with women’s offering one.

According to Hedrick, the boots are produced in Leon, Mexico, in a factory known for its bookmaking expertise. “The factory has a design team that helps translate our designs,” said Hedrick, about the shoemaking process.

Hedrick said the boots are designed to appeal to both fashion and core boot wearers. “We’ll [likely] have a lot of traditional boot-wearing customers at the beginning [because] of the value proposition, but I think we’ll end up with a diverse customer set.”

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