Footwear craftsmen Yasmina Cadiz and Amanda Real, part of a community of leather artisans in Los Angeles, are expanding their repertoire in January 2016 with the launch of Harbinger, a collection of handmade men’s and women’s limited-edition shoes.
The partners are already recognized for their line of upscale handcrafted baby shoes under the Toe Jamm name, sought after by Hollywood insiders, as well as a line of handmade adult shoes under the Atelier Collection label.
While the Atelier line has developed a strong consumer following with signature looks that include raw-edge details and crinkled effects, it will now be replaced by the Harbinger collection, said Cadiz. “Harbinger is less extreme, but has the same attitude and DNA of Atelier,” she explained, to appeal to a wider audience. It will retail for $425 to $825.
“We’re only one of three women-run footwear brands actually handcrafting their own collections here in Los Angles,” said Cadiz. “I think that makes us much more unique when you consider we’re working in a hugely male-dominated industry. We’re not wannabe designers adding our name to a line that’s developed by a production house.”
The Harbinger collection will be available in limited-edition 36-pair runs per style and color. Each shoe is numbered, making them collectibles. While the shoes are unisex in styling, they’re done on specific men’s and women’s lasts.
Harbinger shoes will be available at Harbingerbrand.com, as well as at Downtown Design League in Los Angeles, a brick-and-mortar store owned by Cadiz and Real, where they also sell handmade leather goods. However, in order to keep the collection exclusive, consumers must register to enter the website, and shopping in store is by appointment only.