Cole Haan has released its new multi-seasonal partnership with performance apparel and gear brand, Mountain Hardwear, for the ZeroGrand Outerwear collection for fall ’15. The collection includes six outerwear pieces and one backpack.
Coinciding with the launch, Cole Haan is releasing a multi-channel campaign that embodies the inspiration behind the collaboration, “Proven on the Mountain, Refined for the City.” Shot by photographer Alan Clarke, the campaign captures real life mountaineers, Cheyne Lempe and Angie Payne, scaling iconic skyscrapers in New York.
“This partnership is built on a common understanding of style and innovation,” said David Maddocks, chief marketing officer and GM of business development for Cole Haan. “Our ZeroGrand footwear is the pinnacle expression of the kind of elegant innovation Cole Haan is famous for. When we wanted to marry our style sensibility with the very best in engineered garments, we went to Mountain Hardwear.”
The collection utilizes the same high-performance fabrics and insulation Mountain Hardwear pioneered for the needs of mountaineers, skiers and hikers. However, these styles are not intended for the outdoor market, but have been created to meet the needs of city dwellers.
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The outerwear pieces are available on ColeHaan.com and in Cole Haan stores,as well as in limited quantities through Mountain Hardwear direct-to-consumer sales in the U.S.