Australian boot brand Blundstone has launched its #HowIRoam campaign in support of its recent collaboration with motorcycle brand Ducati, as part of the bike brand’s official apparel-and-accessories collection. In partnership with Ducati Scrambler, Blundstone has produced a limited-edition #800 Ducati Scrambler boot, now available at us.blundstone.com and select U.S. retailers.
To celebrate the boot’s release, Blundstone embarked on a motorcycle journey throughout the Pacific Northwest on Sept. 10 and continuing through Oct. 9. The ride is part of a national promotion, culminating with a Ducati Scrambler giveaway.
The #HowIRoam campaign celebrates the free life — no itinerary or set plans. Fans can follow the adventure at @blundstone on Instagram, where the brand will document the journey through videos and photographs. In addition, fans can enter to win weekly prizes, including Ducati Scrambler boots and gear from outdoor brand Polar Stuff. The grand prize is a Ducati Scrambler bike. Fans will be automatically entered to win by following the campaign on Instagram and posting photos of “living life to the fullest” using the hashtag #HowIRoam.
During the motorcycle journey, Blundstone will capture images and video with sponsored equipment from GoPro and join forces with renowned photographer and Instagram influencer Benjamin Heath, who will share his stories and imagery from the adventure.