Aldo men’s footwear is trading up. The company has launched its Premium collection for men, a series of higher-end Italian-made styles available on Aldoshoes.com.
The online-exclusive line features elevated styling and premium materials. Each pair is hand-polished and top-stitched by artisans in Italy to reveal the leather’s unique character.
Included in the offering are three classic looks — the Walburg, a chukka; the Nalla, a laceup in black and brown; and the Legienia, in black and brown. Retail prices range from $250 to $275.
While the Premium collection is geared to men, there are initiatives in place that target female consumers at the company’s retail stores. Aldo is testing a customer-facing technology in 22 pilot stores this fall in the U.S. and Canada that will allow customers to request shoes to try on, then virtually see what outfits the shoes can coordinate with. The company plans to fully roll out the technology in 2016.
Aldo says the idea came about because many apparel retailers now offer footwear, allowing women to coordinate shoes with their clothing choices on the spot. The new Aldo virtual technology will allow consumers to do the same.
The company currently has 475 Aldo and Call It Spring stores in the U.S. The Aldo brand is also available at DSW, Nordstrom, Amazon and JCPenney, where Aldo has shop-in-shops in select stores.